Pricing White‑Label SEO: Our Guide to Profitable, Transparent Packages

Launching a white label SEO agency service is exciting—until you stare at a blank spreadsheet and wonder what to charge. Price too low and margins vanish; price too high and partners bolt. After building and refining our own white‑label program, we’ve distilled a straight‑forward framework any agency can use to price services with confidence, protect profit, and remain 100 % transparent. 1. Start With the Core Cost Stack Before we even think about markup, we map the true cost of delivery: Fulfillment Hours – How many strategist, writer, and link‑building hours will the campaign demand each month? Tool Subscriptions – Rank trackers, audit suites, outreach platforms—divide annual fees by projected client count. Content & Link Fees – Articles, creative assets, sponsored placements. Project Management Overhead – Time spent on reporting, meetings, and quality control. Add a 10 % buffer for unpredictable tasks (algo changes happen). Now you have a non‑negotiable ba...